Thursday, July 11, 2013

Great feedback from Bayside Poolmart - Thank you!

Brightwater has been working with Jenni and Steve from Bayside Poolmart for nine months.  Since they took on Brightwater Business Coaching, they have been "amazed at how much (they) have achieved and improved" including "... sales growth that (they) achieved this year - a whopping 36%"!

Well done Jenni and Steve and thanks for taking the time to share your story with everyone (as seen below).

To your continued success ...

Anthony Davis





Unit 3, 115-119 Russell St, Cleveland 4163                                                            Postal address: PO BOX 1803
Ph 073286 4622 Fax 07 3286 4966                                                                         Cleveland DC  QLD  4163
Email: info@baysidepoolmart.com.au                                                                      www.baysidepoolmart.com.au 


9.07.2013

Dear Anthony

In reflecting on the past nine months since we undertook your business coaching we are amazed at how much we have achieved and improved.

We were a little apprehensive at the prospect of engaging a business consultant as we had been trading in our business for ten years. We were already time poor and wondered if this would add to our already tight schedule. We also wondered what else we needed to know after ten years in business but it is surprising how someone looking in from outside can paint a different picture, and help to freshen things up.

Working through the Clarity Planning was an eye-opener for us and brought a few things to our attention which needed to be seen to, such as our Company structure and our insurance which was inadequate. These were things which we were aware of but just kept putting off. Having someone else point it out makes it more urgent.

We had also been thinking of implementing a new point of sale system. Having to provide you with data which took us weeks to provide due to an inadequate system prompted us to act upon that. We will now have adequate reporting and have a much better idea of the products that are working best for us, what the profit margin is plus a lot more.

Your tips and advice on personnel have been invaluable. We already had Work Agreements in place for our staff but realize how inadequate they were once you showed us how detailed it needs to be. We also found we didn’t have a clear picture of the staff we should be attracting. Choosing the right staff has been an issue for us in the past. Once we put your system in place on creating our letter gauge, we find that we are making better choices on who should join our team.

Having a clear direction for marketing has been something that we were also lacking. In the past the advertising had been left up to just one of us. Now knowing that “marketing” does not necessarily mean paid advertising, and with your help, we have a twelve month plan in place! It is no longer left up to one person as we have engaged the help of a team member who loves marketing.

While we are experts in our field we are not experts at running a business. Now that we have a team who are competent it is time for us to step back and work more on our business. Giving each team member a specific niche has improved their morale and feeling of self worth. This is reflected in the sales growth that we have achieved this year- a whopping 36%.This far outweighs the cost of the program which we have found to be eye-opening and beneficial not only to us but to our team.

We look forward to a continued successful working relationship with you and thank you for what you have helped us to achieve so far. Onwards and upwards!


Kind Regards
Jenni and Steve McCulloch 








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